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what we do our clients our clients -- our clients current clients past clients our work raffles hotels & resorts hurricane itu telecom smith & nephew the east india company exus our team contact radda is a strategic consultancy focused on brand, communication and engagement. we work around the world, with senior teams, to help organisations become more focused, more loved and more successful. what we do it’s easy for companies to lose sight of the things that make them successful. that lack of clarity can weaken their brand and their performance. sometimes it takes an external view to see where the problems lie. that’s where radda comes in. we help identify what’s stopping an organisation from being as successful as it can be. we help define a clear role in the world and an ambition for every organisation. then we help communicate it to staff and customers, and we help ensure it becomes fundamental to everything a company does. what we do issues our approach issues issues we help our clients solve include: clarity of brand definition or positioning weak or inappropriate visual branding understanding, engagement and behaviour internally senior buy in and support inconsistent customer experiences communications and marketing strategies clarity of messaging weak agency relationships or skills what we do issues our approach our approach we believe that branding is not about a standard process, or a single solution. it’s about understanding what a company wants to achieve, what it has the potential to achieve, what’s stopping it, and what it needs. we use tried and tested processes and models, but we don’t limit ourselves to these. we look at each problem afresh and we take the approach that is right for the client, the situation and the need. we combine science and creativity. science because analysing an organisation’s issues and needs takes rigour, process and precision. creativity because no problem is the same and the best solutions often come from unexpected places. we give honest advice. sometimes it might be uncomfortable or difficult to hear. but we believe that to help organisations be their best, we must be truthful. we create practical solutions. we work with internal teams to put them in place. and we support organisations as they are implemented. what we do issues our approach past clients we have a great deal of experience – because we have been in the industry for over 20 years – and have been responsible for the branding of some of the world’s leading companies. some of this work predates setting up radda. whilst we can’t claim ownership of these projects, we do bring the experience of leading them to every project we work on. current and recent clients exus financial software company exus was establishing a new london headquarters to service its increasingly international and prestigious clients. it needed to clarify and to raise the profile of its offer to support its ambitious vision. radda helped exus to define its story and the idea that sat at the heart of the business. we found everything they did supplied the knowledge and resources to enable businesses to make informed decisions and to take intelligent action. we took this story and brought it to life across key pieces of communication. we simplified the brand architecture and we worked with design specialists idea is everything to create a powerful visual brand. the east india company recreating the world's first brand the rights to the famous east india company brand had been acquired by a visionary entrepreneur. he wanted to resurrect this ancient name and build a retail business around it. luxury design specialists fouriv were brought in and they engaged radda to define what the revived brand should stand for and how it should speak. research into the history of the company highlighted the problems of the brand – associations with slavery, opium, starvation, taxation and war. but it also showed how the company changed the world. creating new trade routes, bringing products to new markets, changing the taste and the commerce of the world. this was an aspect that could form the essence of the new brand. through a number of workshops radda crystallised the idea into a single, simple phrase – remarkable connections. every product produced by the company could emphasise this through a combination of unusual ingredients, techniques, or craftspeople. this created the brief for the design of the store, the products and the marketing materials. radda worked with the design team to ensure that remarkable connections was expressed throughout every aspect of the company. we also wrote the core marketing messages that accompanied the launch of the brand, as well as text for products and the web site. smith & nephew creating and communicating a clear offer kleos is smith & nephew’s education brand. it provides services – from literature and lectures to practical experience and social events – to orthopaedic surgeons. established four years ago it has grown rapidly, supporting surgeons around the world. radda found the rapid growth had caused kleos to lose focus. there was inconsistency in the way kleos was described and inconsistency in the understanding people had of the offer, both internally and externally. through a series of workshops, radda created a clear, shared definition of kleos. we defined the key messages that each audience needed to take in, and the channels by which these messages could best be communicated. radda then created key communications materials for kleos to help establish the definition. this included new landing pages for the kleos website, a standard company presentation, the kleos story (for internal audiences) and a cascade communication programme for kleos ambassadors. itu telecoms world 2011 branding a strategic event itu telecom is the oldest part of the un. its annual conference and expo is an event attended by world and industry leaders, regulators, commentators and decision makers. in 2011 the organisers were keen that it regained the relevance and impact it once had. they saw brand as key to this. working with designers from the wham agency, radda led the development of a communication based brand which helped to reinforce the aims of both the technology and the event itself. using bold language and simple challenging statements we gave the event a voice and a view that had previously been lacking. we worked with itu and its suppliers to apply the brand across the entire event. from arrival at geneva airport, to the outside of the exhibition centre, to every part of the venue and every part of the website, we created communications, signage and interiors that had real impact. the brand was hugely successful. it gave itu real presence at the event, raising its profile from organiser to a commentator and instigator of change in the industry. it was noticed and appreciated by attendees – and it raised the importance of brand for the industry. hurricane exploration a professional brand for a growing company hurricane exploration is a specialist oil company concentrating on the discovery and development of oil from fractured basement reserves. it had achieved a great deal in a short time, building an expert team and making some significant discoveries. the company was now at the stage where it needed a professional and powerful brand to support their growth and to enable their next round of funding. working with the wham agency radda created the positioning, values and and messaging for the brand – the result of extensive research and interviews with experts inside and outside the company. this brand reflected the ambition and professionalism of hurricane, as well as the direct, friendly and determined culture. to support the upcoming series of funding roadshows radda advised on the communications needed – including writing the corporate brochure. we also worked to ensure the staff handbook fully reflected the culture and brand of the organ

URL analysis for radda.com

http://www.radda.com/#what-we-do
http://www.radda.com/#issues
http://www.radda.com/#our-team
http://www.radda.com/#mark-radda
http://www.radda.com/#our-approach
google.co.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: RADDA.COM
Registry Domain ID: 11602718_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.register.it
Registrar URL: http://we.register.it
Updated Date: 2010-02-10T00:00:00Z
Creation Date: 2010-02-10T00:00:00Z
Registrar Registration Expiration Date: 2018-10-22T00:00:00Z
Registrar: REGISTER.IT S.P.A.
Registrar IANA ID: 168
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: +39.5520021555
Reseller:
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID:
Registrant Name: Radda
Registrant Organization: Radda
Registrant Street: 6 St. Barnabas Road
Registrant City: Cambridge
Registrant State/Province: Cambridgeshire
Registrant Postal Code: CB1 2BY
Registrant Country: GB
Registrant Phone: +44.8453633630
Registrant Phone Ext:
Registrant Fax:
Registrant Fax Ext:
Registrant Email: [email protected]
Registry Admin ID:
Admin Name: Domain Administrator
Admin Organization: Namesco Limited
Admin Street: Acton House, Perdiswell Park
Admin City: Worcester
Admin State/Province: England
Admin Postal Code: WR3 7GD
Admin Country: GB
Admin Phone: +44.8453633630
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email: [email protected]
Registry Tech ID:
Tech Name:
Tech Organization: Namesco Limited
Tech Street: Acton House, Perdiswell Park
Tech City: Worcester
Tech State/Province: England
Tech Postal Code: WR3 7GD
Tech Country: GB
Tech Phone: +44.8453633630
Tech Phone Ext:
Tech Fax: +44.8453633631
Tech Fax Ext:
Tech Email: [email protected]
Name Server: NS0.PHASE8.NET
Name Server: NS1.PHASE8.NET
Name Server: NS2.PHASE8.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of whois database: 2017-07-17T06:05:29Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

  REGISTRAR REGISTER.IT SPA

  REFERRER http://www.register.it

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =radda.com

  PORT 43

  SERVER whois.register.it

  ARGS radda.com

  PORT 43

  TYPE domain

DOMAIN

  NAME radda.com

NSERVER

  NS0.PHASE8.NET 85.233.160.69

  NS1.PHASE8.NET 85.233.160.68

  NS2.PHASE8.NET 85.233.164.62

  STATUS clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

  CHANGED 2010-02-10

  CREATED 1999-10-22

  EXPIRES 2018-10-22

OWNER

  REGISTERED yes

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